Renowned corporate sales trainer, TEDx speaker, and mentor Mahendra Joshi has unveiled his latest book, Mission: Sale | Resale | New Sale, a powerful and timely guide that redefines the true essence of selling in today’s fast-changing world.
Drawing from nearly three decades of hands-on experience, the book presents sales not merely as a business function, but as a human-centric skill rooted in trust, empathy, and long-term relationships. Mahendra Joshi emphasizes that sustainable growth does not come from one-time transactions, but from mastering three vital dimensions—Sale, Resale, and New Sale—that together create continuity, credibility, and consistent success.
The book thoughtfully blends mindset, strategy, psychology, and ethics, guiding readers through every stage of the sales journey—from understanding buyer behavior and building a strong personal brand to planning smart strategies, nurturing existing customers, and generating new opportunities through trust and goodwill.
Written in a clear, practical, and inspiring style, Mission: Sale | Resale | New Sale is valuable not only for sales professionals and entrepreneurs, but also for leaders, managers, and anyone who believes that selling is ultimately about serving people and creating value.
This release marks an important contribution to the world of sales and personal development—positioning sales as both a professional skill and a life philosophy.