If you’re an Indian business owner stuck wondering why your online efforts aren’t translating into real sales, Beyond the Counter: Offline Business Owners Handbook to Build Online Empires by Vishal Saklani is the breakthrough you’ve been waiting for. This powerful new release speaks directly to traditional entrepreneurs—shopkeepers, product sellers, local retailers—who’ve posted on Instagram, run ads, followed influencers, and yet still find their business struggling to grow digitally.
Written in a no-jargon, practical voice, the book offers a complete roadmap to help offline businesses build strong, scalable online brands across India. It answers the pressing question: “Why isn’t my online presence bringing real customers?” Drawing from real-life business scenarios, it provides a 4-step system that simplifies digital marketing into easy, repeatable actions that get results.
You’ll learn how to stop wasting time on likes and start building a digital identity that drives actual sales. From branding basics to marketing automation, Vishal Saklani shares battle-tested methods that have helped more than 34,000 business owners overcome digital confusion and grow confidently online.
What makes this book especially valuable is its tailored approach for Indian businesses. Instead of imported strategies that don’t fit local realities, Saklani offers homegrown insights that match your resources, challenges, and market. His personal journey—backed by top academic certifications from IIM Ahmedabad, IIT BHU, and a deep understanding of small business needs—adds unmatched credibility.
As the founder of Meri Digital Pehchan, Vishal has mentored business owners for over eight years, creating a unique blend of simplicity, effectiveness, and empowerment. This book is not just about building a website or running ads—it’s about creating a business that works for you, even when you’re not working.
Beyond the Counter is more than a guide—it’s a mindset shift. If you’ve ever felt left behind in the online race, this book will show you it’s not too late. Your customers are already online. Now it’s time you reach them—with a system that works.