Execution Beats Excuses by Subhash Chander, Dhirendra Verma, and Jaison Joseph is a timely, practical, and deeply empowering guide for aspiring entrepreneurs in India who are tired of waiting for the “right moment” to begin. With its bold subtitle—Socho Mat, Shuru Karo! A 90-Day Roadmap to Start Your Own Business in India—the book sets a clear intention: to move readers from hesitation to action, from ideas to execution.
Unlike many entrepreneurship books that dwell on inspiration or abstract mindset theories, Execution Beats Excuses is built as an action companion. It recognizes a simple truth: in the Indian ecosystem, success depends not just on good ideas, but on knowing how to navigate systems, schemes, and real-world challenges. Whether the reader is a student with a business idea, a homemaker planning a home-based venture, or a working professional exploring a side business, this book offers a structured, realistic, and achievable path to get started—within just 90 days.
What truly sets this book apart is its India-centric approach. The authors break down government schemes, policies, and support systems in clear, accessible language—removing the intimidation often associated with bureaucracy. Instead of overwhelming readers with jargon, the book simplifies the process and shows how existing systems can be leveraged effectively. Real-life Indian case studies bring credibility and relatability, demonstrating that entrepreneurship is not limited to elite circles, but is possible for ordinary individuals with determination and clarity.
Each chapter of Execution Beats Excuses is designed to trigger action. Readers are guided through practical checklists, templates, and step-by-step tasks that help them take one concrete step forward at a time. The focus is firmly on execution—on doing rather than overthinking. By the end of the 90-day roadmap, readers are not merely informed; they are equipped, confident, and prepared to launch or formalize their business journey.
The strength of the book lies in the diverse expertise of its authors. Dr. Subhash Chander brings decades of leadership experience from the Indian Navy and the corporate sector, along with deep knowledge of management and entrepreneurship development. His work mentoring MSMEs across India adds real-world insight and strategic depth. Dhirendra Verma contributes a strong foundation in technology, finance, and public service, with a clear passion for empowering the younger generation through applied innovation. Jaison Joseph adds a human-centered perspective, drawing from his background in English, Clinical Psychology, and education—ensuring the book speaks not only to the mind, but also to the motivation and emotional readiness of the reader.
Together, the authors create a balanced guide that blends strategy, systems, and self-belief. Execution Beats Excuses is not about dreaming big in isolation—it is about starting small, acting consistently, and building something real within the Indian context.
For anyone standing at the edge of entrepreneurship, wondering where to begin, this book delivers a clear message: stop waiting, stop doubting, and start executing. Because in the end, execution—not excuses—is what builds businesses.