The much-anticipated academic volume SDGs and Innovation: Entrepreneurial Strategies and Startup Perspectives has been released under the editorial leadership of Professor (Dr.) Vipin Jain, bringing together distinguished scholars to explore the powerful intersection between entrepreneurship and the global sustainability agenda. This thematic book presents a timely and intellectually rich contribution to the ongoing discourse on how innovation-driven enterprises can actively contribute to the achievement of the 17 Sustainable Development Goals (SDGs) adopted by the United Nations.
In an era where sustainability is no longer optional but imperative, the book thoughtfully articulates how startups and entrepreneurial ventures can align their business models with global development priorities. It offers a comprehensive examination of how innovation, when embedded within strategic frameworks, can generate scalable social, economic, and environmental impact. Through conceptual clarity and empirical insights, the volume demonstrates that entrepreneurship is not merely an economic activity but a transformative force capable of addressing pressing global challenges.
The book synthesizes multidisciplinary perspectives and research-driven analyses to highlight practical pathways through which startups can integrate sustainability into their core strategies. It explores strategic innovation, sustainable value creation, inclusive growth, and measurable impact, providing scholars, policymakers, and practitioners with a structured understanding of how entrepreneurial ecosystems can serve as catalysts for sustainable development. By bridging theory with practice, the volume positions innovation-led enterprises as key stakeholders in advancing SDG targets worldwide.
The editorial leadership of Professor (Dr.) Vipin Jain reflects academic excellence and visionary scholarship. Currently serving as Dean of the Faculty of Commerce and Management at Teerthanker Mahaveer University, he brings over two decades of experience in higher education, research, and institutional leadership. Holding a Ph.D. in Business Administration along with prestigious qualifications including FCMA, MBA, M.Com., LLB, and LLM, Dr. Jain has supervised 13 doctoral theses and more than 260 MBA dissertations. With over 200 research publications in reputed journals indexed in Scopus, Web of Science, and ABDC—80 of which are indexed in Scopus—he stands as a significant contributor to contemporary research in finance, management, law, and quality assurance. His leadership has strengthened institutional accreditation processes and fostered impactful industry-academia collaborations.
Dr. Gaurav Som, one of the editors, is widely recognized for his scholarly contributions in digital transformation, banking innovation, sustainability, and marketing analytics. His research reflects methodological rigor and contemporary relevance, bridging theoretical depth with applied insights. His editorial contribution to this volume enhances its analytical robustness and forward-looking academic vision.
Dr. Pramod Kumar Srivastava, Professor at TMIMT College of Management, Teerthanker Mahaveer University, brings more than 22 years of academic and professional experience to the editorial team. Having served in leadership roles such as Head of Research and Innovation and Research Coordinator, he has actively contributed to institutional quality frameworks and accreditation systems. His expertise in Banking, Consumer Behaviour, the Service Sector, and the Technology Acceptance Model strengthens the research-oriented foundation of the volume.
Dr. Anurag Mathur, Associate Professor at Teerthankar Mahaveer Institute of Management and Technology, Teerthanker Mahaveer University, contributes extensive experience in finance, accounting, auditing, and business law. With a Ph.D. in Commerce from C.C.S. University and a strong record of patents and scholarly publications, his academic rigor adds depth to the volume’s examination of sustainable business strategy and governance.
Dr. Charul Verma, Assistant Professor at TMIMT, Teerthanker Mahaveer University, specializes in Digital Marketing and has supervised over 150 MBA dissertations. With significant industry experience at HDFC Bank and more than 555 research citations, she brings a dynamic perspective on digital transformation, skill-based education, and inclusive growth. As an academic editor and author, her engagement with innovation and employability further strengthens the interdisciplinary character of the book.
SDGs and Innovation: Entrepreneurial Strategies and Startup Perspectives stands as a significant scholarly contribution that encourages entrepreneurs, researchers, and policymakers to rethink the role of startups in shaping a sustainable future. By positioning innovation at the core of development strategy, the book underscores the transformative potential of entrepreneurial ecosystems in advancing inclusive growth and long-term global sustainability.
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