In a time when entrepreneurship is often associated with the glittering skylines of Bengaluru, Mumbai, and Delhi, Startup from Small Town: A Real Guide to Building Big from Bharat by Karuna Nanda brings a refreshing and much-needed voice from India’s heartland. Published by Astitva Prakashan, this insightful and inspiring book is a practical roadmap for dreamers, doers, and innovators from small towns who aspire to create an impact beyond geographical boundaries.
Startup from Small Town is not another Silicon Valley playbook. It is a real, relatable, and resourceful guide born from the soil of Bharat — the India of small cities, lanes, and mohallas. Through 20 concise and engaging chapters, Karuna Nanda captures the entrepreneurial pulse of emerging India. She illustrates how innovation thrives even where resources are limited, and how ambition can outgrow location.
The book explores the journeys of food brands started in home kitchens, farmers using mobile apps to increase profits, college students launching tech startups, and women entrepreneurs transforming their villages into centers of economic activity. These stories remind readers that creativity, courage, and consistency—not location or language—define success.
What makes Startup from Small Town stand out is its hands-on approach. Each chapter ends with practical “action steps,” making it not just a book to read, but a guide to follow. It demystifies the startup ecosystem by focusing on the fundamentals — identifying ideas, testing them locally, building a customer base, using government schemes effectively, creating a digital presence, and raising funds within your community. The author emphasizes that you don’t need perfect English, big funding, or a metropolitan network to succeed — all you need is to start.
Written in a simple, conversational style, the book reflects Karuna Nanda’s deep understanding of both entrepreneurship and aspiration. It bridges the gap between theory and reality, offering wisdom that feels accessible to everyone — from college students to homemakers and small business owners. Her message is clear: innovation belongs to every street of Bharat.
The author, Karuna Nanda, is an MBA student from Jammu, hailing from Nanak Nagar. Having grown up in a small town herself, she has seen firsthand the challenges and limitations faced by youth outside metro cities. Yet, instead of succumbing to those barriers, she turned them into inspiration. Through her writing, she encourages others to believe that big dreams don’t need big cities — they need courage, clarity, and consistency.
With Startup from Small Town, Karuna represents a new wave of young Indian thinkers who are redefining success — rooted in their hometowns yet aiming for global impact. The book stands as a testament to the entrepreneurial spirit of Bharat, where small towns are not just adapting to change but driving it.
📘 Startup from Small Town is now available across major platforms — a must-read for anyone who believes in the power of ideas born in humble places but destined for greatness.