In the dynamic world of retail, where timelines are tight and expectations are high, a single misunderstanding can derail an entire project. Retail Fit-Out Demystified: A Practical Glossary by Ajaay Mehta emerges as a crucial resource designed to eliminate such challenges by standardizing the language of retail execution. This glossary is not just a compilation of technical terms — it is a solution born from decades of on-ground experience, offering clarity where ambiguity often thrives.