The book Indian Advertising/1985-2025/social media to AI by Arun Chaudhuri is a compelling and insightful chronicle of how the Indian advertising landscape has transformed over the past four decades. It is designed especially for advertising professionals, students, and MBA aspirants who wish to gain a deeper understanding of the changing dynamics in advertising—from the era of traditional print and television to the rise of social media and the current wave of Artificial Intelligence. This book not only traces the evolution of the industry but also offers a practical guide to navigating the future of brand communication.
The period between 1985 and 2025 has seen an unprecedented shift in the way brands engage with audiences. Arun Chaudhuri presents this journey with clarity and authority, helping readers comprehend the tectonic shifts that have shaped advertising strategies and consumer behavior. With the rapid emergence of digital platforms and AI-driven tools, the rules of engagement have changed, and this book serves as a roadmap for understanding those rules.
The author, Arun Chaudhuri, brings to this book over five decades of rich experience in advertising and communication. Schooled at St. Xavier’s, Hazaribagh, and an alumnus of St. Xavier’s College and Calcutta University (M.A. in English), he has worked with leading advertising agencies and has taught as visiting faculty in several reputed colleges. He has authored 19 books, including two volumes documenting the history of Indian advertising. His work spans across genres—plays, novels, and even a book on Public Relations—making him one of the most versatile voices in Indian advertising literature.
Indian Advertising/1985-2025/social media to AI is more than just a retrospective; it is a curated narrative that connects the past with the future. It empowers students and professionals to better understand industry trends, consumer psychology, and the tools required to stay relevant in a rapidly evolving world of marketing communication.