Kyon 90% Startup Kabristan Mein: Naya Business Kyon Dubta Hai… Doobne Se Kaise Bache by Deokumar Prasad Gupta is a practical and research-backed guide designed to help entrepreneurs, startup founders, and MSME owners build businesses that are sustainable, resilient, and growth-oriented. At a time when thousands of startups are launched every year but only a few manage to survive, this book offers valuable insights into the realities of building and managing a successful business in India.
Unlike conventional business books that rely heavily on theoretical concepts or international case studies, Kyon 90% Startup Kabristan Mein focuses on the practical challenges faced by Indian entrepreneurs. The book explores the underlying reasons why most startups fail, highlighting issues such as poor cash flow management, financial mismanagement, compliance gaps, overdependence on a few customers, weak operational systems, and ineffective execution. It emphasizes that long-term business success is not determined solely by innovative ideas but by disciplined financial practices, robust systems, and consistent operational excellence.
Drawing upon extensive research, real-life business case studies, and more than two decades of corporate experience, Deokumar Prasad Gupta presents readers with practical frameworks, actionable strategies, and proven business methodologies that can be implemented immediately. The book also sheds light on various government initiatives and MSME support schemes that can help entrepreneurs strengthen their businesses, improve sustainability, and accelerate growth. Whether someone is planning to launch their first startup, managing an existing MSME, or trying to revive a struggling enterprise, this book serves as a comprehensive roadmap to avoid common pitfalls and become part of the successful 10% of businesses that create lasting value.
The author, Deokumar Prasad Gupta, is a distinguished corporate leader, management professional, researcher, and business mentor with over 25 years of experience in business strategy, financial management, revenue growth, and organizational transformation. Holding an MBA in Marketing and Finance and currently pursuing a PhD focused on understanding the root causes of startup failures, he combines academic research with practical industry expertise. His study, based on interactions with more than 300 failed startup founders, revealed that the primary reasons behind business failures are not poor ideas but the absence of structured systems, financial discipline, and scalable operational processes.
Throughout his career, Deokumar has worked extensively with both large corporations and MSMEs, helping organizations enhance operational efficiency, improve financial performance, and implement sustainable growth strategies. His passion for empowering entrepreneurs has inspired him to bridge the gap between corporate best practices and the realities of doing business in India. Through this book, he transforms complex management principles into practical, easy-to-understand guidance that business owners can confidently apply in their entrepreneurial journey.
Kyon 90% Startup Kabristan Mein is more than just a business management book—it is a practical playbook for building resilient, future-ready enterprises capable of thriving in an increasingly competitive marketplace. It encourages entrepreneurs to think beyond ideas, develop strong business systems, and create organizations that are prepared for long-term success.
The book is now available for readers who aspire to build stronger businesses, overcome entrepreneurial challenges, and transform their vision into sustainable success.