A Practitioner’s Guide to Product Development and Market Excellence, the latest book by Sanjay Thakur, offers a practical and insightful perspective on the evolution of India’s engineering and manufacturing landscape in the post-liberalization era. Drawing on nearly three decades of professional experience across diverse industries, the author addresses key questions that continue to shape modern industrial growth and global competitiveness.
The book explores the meaning of engineering in today’s world, the importance of globalization, and the factors that make it successful. It also examines how organizations can build and sustain product competitiveness, the infrastructure needed to support innovation, and the strategic direction required for future industrial excellence.
Through real-world experiences and practical insights, Sanjay Thakur highlights how technology, innovation, and collaboration have transformed industries into a globally connected ecosystem. The book serves as a valuable resource for engineers, business leaders, entrepreneurs, management professionals, and students seeking to understand the principles of product development and market success.
A Practitioner’s Guide to Product Development and Market Excellence is not only a reflection of the author’s extensive industry journey but also a roadmap for organizations and professionals aspiring to thrive in an increasingly competitive global marketplace.