In an age where digital transactions have become as commonplace as traditional commerce—sometimes even surpassing it—Understanding E-Commerce arrives as a timely and essential academic resource. Designed specifically for undergraduate learners, this textbook demystifies the vast and rapidly evolving world of online business by presenting its concepts in a clear, structured, and practical manner.
At the heart of the book lies a simple intention: to equip young learners with a strong, foundational understanding of e-commerce in the modern digital ecosystem. Beginning with the basics, Dr. Pooja Kudesia breaks down the core ideas—what e-commerce is, the features that differentiate it from conventional commerce, and its immense scope across global markets. The book carefully examines how digital platforms have made business faster, more accessible, and more data-driven than ever before.
Readers are introduced to the architecture of the digital economy, which now touches nearly every aspect of life—from how we shop and interact, to how industries compete and innovate. Dr. Kudesia explains the pillars of this economy: automation, data analytics, online platforms, cloud technologies, and the continuous cycle of digital innovation. With an academic yet student-friendly tone, the book outlines how these elements collectively reshape business operations and consumer behavior.
But this textbook does more than simply describe the digital world. It also dives into its challenges and ethical concerns, encouraging critical thinking in young scholars. Topics such as data privacy, cybersecurity, misinformation, unequal access to technology, and the widening digital divide are examined with clarity and depth. Dr. Kudesia emphasizes that the digital age brings not only opportunity, but also responsibility—requiring governments, businesses, and users to adopt sustainable and ethical digital practices.
Each chapter blends theoretical knowledge with real-world examples, case studies, and practical insights. This approach not only supports academic learning but also prepares students for the digital-first workplace they will soon enter. Whether the reader aims to pursue marketing, business administration, entrepreneurship, or IT, this textbook serves as a strong and relevant starting point.
Dr. Pooja Kudesia Srivastava is a seasoned educator and a dynamic voice in the fields of digital marketing and digital transformation. She is the founder of Formatuer, a blended learning platform that provides advanced training in digital marketing skills to learners and professionals alike.
Her passion for innovation and startups is reflected in her active participation in hackathons and entrepreneurship-driven initiatives. In 2020, she was recognized under the Top 300 ideas at “Hack the Crisis”, an initiative of the Ministry of Education and the Ministry of Information Technology.
Dr. Kudesia contributes extensively to academic development and publishing. She serves on the book review and module development panels for leading publishers such as Tata McGraw Hill, Oxford Publications, and MIBM Global. Her recent publication, “Marketing Using AI in Digital Space,” has garnered significant acclaim for its relevance and practical insight.
A Black Belt in Six Sigma and a key resource person for faculty development programs at Jagannath University, Jaipur, Dr. Kudesia combines academic expertise with practical industry understanding. With Understanding E-Commerce, she continues her mission to empower students with the knowledge, skills, and digital awareness demanded by today’s interconnected world.