The much-anticipated management volume Integrated Management – People, HR, Finance and Marketing in the Digital Era by Dr. N. Subbu Krishna Sastry and Dr. Manjula Mallya M offers a timely and insightful contribution to contemporary business thought. In an era defined by rapid digital transformation, the book presents a compelling case for breaking traditional silos and embracing an integrated strategic approach.
At the heart of the book lies a powerful exploration of the interconnectedness between three core pillars of management: Human Resource Management (HRM), Finance, and Marketing. The authors demonstrate how strategic synergy among these domains drives organizational performance, fosters innovation, and ensures long-term sustainability. Rather than treating HR, Finance, and Marketing as isolated functions, the book emphasizes their dynamic alignment as a competitive advantage in the digital age.
Blending robust theoretical frameworks with practical, real-world applications, the authors provide executive-level insights into integrated planning and informed decision-making. Designed for leaders, academicians, and management professionals, this work serves as both a strategic guide and an intellectual resource.
This release marks a significant addition to management literature, empowering organizations to thrive through collaboration, coherence, and digital-era readiness.