The release of Vyavasayik Vyavasthapan (Business Management) by Dr. N. N. Pondal marks a significant contribution to commerce and management education. Designed in alignment with the National Education Policy (NEP 2020), this book provides a clear, structured, and practical understanding of the fundamental concepts of business management, making it highly relevant for modern learners.
The book introduces management as a purposeful, continuous, and dynamic process, helping students grasp its real-world importance. It offers a detailed explanation of the meaning, nature, and significance of management in today’s business environment. One of its key strengths lies in its exploration of the historical evolution of management thought, where traditional, neo-traditional, and modern approaches are explained in a simple and relatable manner.
Dr. Pondal also highlights the wide scope of business management by covering essential functional areas such as production, marketing, finance, and human resource management. The role of managers and the key skills required—technical, human, and conceptual—are discussed in depth, providing valuable insights for aspiring professionals.
Additionally, the book explains critical managerial functions like planning and decision-making in an easy-to-understand format. Written in a student-friendly style, this book serves as an excellent academic guide and a practical resource for building a strong foundation in business management.