Renowned academic and prolific writer Dr. V. Basil Hans presents his latest scholarly contribution with the release of his textbook, Customer Relationship Management. In a time when the business landscape is rapidly evolving due to digital transformation and fierce market competition, this book arrives as a timely and essential resource. Designed specifically for B.Com students, the textbook delves deep into the principles and practices of Customer Relationship Management (CRM), emphasizing not only theoretical foundations but also the strategic importance of customer engagement in contemporary business.
The book provides a structured and insightful exploration into the world of CRM, covering a range of topics that are crucial for understanding how businesses today foster loyalty, enhance customer satisfaction, and create long-term value. Through real-world examples and practical case studies, it bridges the gap between academic learning and practical application, offering readers an immersive learning experience.
Dr. Hans, who serves as a research professor at Srinivas University in Mangalore, Karnataka, brings a wealth of knowledge and academic excellence to this work. With a portfolio that includes numerous books, research articles, chapters, and conference papers, his academic contributions have been widely recognized. He is also the recipient of various awards and has earned patents, further cementing his reputation as a thought leader in the field of business and management.
Customer Relationship Management is more than just a textbook; it is a valuable guide that aligns with the current needs of academia and industry. Whether for students seeking to understand the basics or aspiring professionals aiming to implement CRM strategies effectively, this book offers the tools and insights required to navigate and succeed in a customer-centric business world.