The importance of an author’s website is something that many of us are familiar with yet I would like to point out that in a couple of our previous write-ups, we have already discussed this subject matter. Therefore, today in this article, we shall take an even deeper step and talk about the ways of gaining better results through the author’s websites. Now, if you are an author with your website then you need to know this and if you are an author who is wondering that investing in your website would be yielding favourable results or not then please read till the end, as there might be something to convince you into going for your website!
Well, when you come out with a new book of yours then you need to do a number of things in order to ensure the positive responses for your book. Obviously, you need to entice the members of your email list so they can start getting excited and building a strong word-of-mouth reputation for your new title. In addition, you will need to hit social media hard to get the word out and inform the public about promotions associated with your latest work.
However, one thing you cannot afford to avoid is to create a simple, effective landing page on your website with a clear call to action. An effective landing page is one of the most efficient & powerful marketing tools available, and most of the businesses rely on them heavily to sell products and services online. Unfortunately, many authors are not taking advantage of the power of the landing page. Your book’s landing page represents the end of the rainbow for people who are interested in your writing and are eager to get into your latest work. It is up to you to make sure they get their hands on the pot of gold waiting for them there!
Thankfully, there are some simple tips that will help you to make sure that your landing page gets maximum conversions. They are as follows –
1) Show off your Book’s Awesome & Captivating Cover: Creating a great book cover is essential for selling your book. Now that you have done so, you need to show it off on your book’s landing page. The cover should be intriguing, captivating and it should show readers who have navigated to the landing page that you are a serious author with a book that is worth reading. The cover of your book should be prominent on the landing page even more so than the written content on the page!
2) Keep the Written Content Simple: As a writer creating content for readers, you may feel compelled to generate a ton of written content for your landing page. Avoid that urge. People who have reached your book’s landing page do not need a whole lot of extra convincing to get your book. They just want to be reminded of why they want to read it now! Keep things simple with an enticing headline, a sentence or two that tantalizes the reader and a clear call to action.
3) Create a Powerful Call to Action: Tell the readers precisely what to do to get your book and make it irresistible. Ideally, your landing page should have a great image, some compelling copy and a nice, big button that makes it simple for readers to understand how to get your book. People who had arrived on your landing page are ready to buy. Reassure them that they have come to the right place and make it super simple for them to convert.
4) The Extras: Of course, it is up to you to decide what is going to make your landing page work, but simplicity tends to be more effective. If you need a few more bells and whistles, though, you may consider adding a book trailer video, advanced praise snippets or social media share buttons. However, it is important to remember that none of these extras will convert as well as the basic landing page essentials mentioned above!
Written By NEEL PREET – Author of the Books, Voice From The East (2016); Journey With Time Place And Circumstances (2018) & Indian Defence Files (2021).