An elated feeling, smiling from ear to ear – a trip on the cards to not the most thronged spot, but a place where sweet nostalgia lingers in each corner. A visit to such a locale definitely calls for being dressed up in one’s finest attire. The one in which each woven thread carves a story waiting to be told. On sharing the plan, whispers of varied opinions began to fill the air, hoping to create a sense of doubt. Some suggestions poured in stating, that why to waste the hard-earned dough on an off-beat place, whereas a few couldn’t discern the need to pack an age-old outfit shoved into the last shelf. The murmurs didn’t quite make it to the ears, as a strong sense of patronage had cemented its way in the heart and mind alike. The thought of patronizing was directly proportional to the repeat value associated with the place and the attire. Both the topics of discussion had a sense of belonginess attached to it, capable of fueling an inflow of sentiments, that could not be replicated by any other item of value. But why is the concept of patronage viewed only in connection with the materialistic objects? Why can’t this notion be imbibed into strengthening relationships, engaging in meaningful conversations and revisiting down the memory lane, with moments that cheered and inspired. Channelize the realm of imagination into an arena where the connections that have stood through thick and thin are prioritized by gifting them one’s presence. Conversations around gratitude, appreciation and affection for the ones who matter the most are carried out time and again. Delving back in time on certain junctures that infused the resilience to cross the precarious bridge, so as to impart the confidence and courage that the sun does make its way through the darkest of nights. Paying a visit to these emotions on a regular basis, unaffected by the constant chatter to bring in newness in one’s way, will surely help build a safe haven, where peace of mind is given primary importance. Let us make an effort to bring into practice a pattern to not only patronize places, but also those intangible aspects of human spirit that make patronage a worthwhile concept.