Apple iPhone 18: Apple is preparing for one of its biggest iPhone launches in years, but the company is reportedly changing the way it releases the iPhone 18 lineup. Unlike previous generations, Apple is expected to split the iPhone 18 family across two launch periods, with the premium models arriving first and the standard iPhone 18 coming later.
The biggest attention is currently focused on the iPhone 18 Pro, iPhone 18 Pro Max and Apple’s first foldable iPhone, which is widely expected to be positioned as an ultra-premium device. The standard iPhone 18, iPhone 18e and a new-generation iPhone Air are reportedly being pushed to spring 2027.
This means consumers waiting for the regular iPhone 18 may have to wait several more months, while customers looking for Apple’s latest premium technology could get new models during the September 2026 launch window.
Apple iPhone 18 Release Date
Apple has scheduled its major September product event for September 9, 2026. The event is expected to introduce the first premium members of the iPhone 18 family.
The launch is particularly significant because it is among the first major Apple product events under new CEO John Ternus. The company is expected to use the event to showcase its next-generation iPhones along with improvements in artificial intelligence, cameras, displays and overall performance.
However, the regular iPhone 18 is not expected to launch alongside the Pro models. Reports indicate that Apple is adopting a staggered release strategy, with the standard iPhone 18 and other lower-priced models expected to arrive during spring 2027.
This would represent a major change from Apple’s traditional strategy of introducing standard and Pro iPhones together in September.
iPhone 18 Launch Timeline
The expected iPhone 18 launch schedule is:
- September 9, 2026: iPhone 18 Pro expected to be unveiled
- September 9, 2026: iPhone 18 Pro Max expected to be unveiled
- September 9, 2026: First foldable iPhone expected to be unveiled
- Spring 2027: Standard iPhone 18 expected
- Spring 2027: iPhone 18e expected
- Spring 2027: Next-generation iPhone Air expected
This staggered approach could allow Apple to focus its initial launch on its most expensive and profitable smartphones before introducing more affordable models later.
iPhone 18 Price in India
The official iPhone 18 price in India has not been announced yet.
However, reports and industry expectations suggest that the premium iPhone 18 Pro could start at approximately ₹1,39,900 in India, although the final price will depend on Apple’s official announcement.
The iPhone 18 Pro Max is expected to cost more, while Apple’s first foldable iPhone could be dramatically more expensive than the regular iPhone lineup.
Expected iPhone 18 Prices in India
| Model | Expected India Price |
|---|---|
| iPhone 18 | To be announced |
| iPhone 18 Pro | Around ₹1,39,900 |
| iPhone 18 Pro Max | Expected above ₹1,59,900 |
| iPhone Ultra/Fold | Expected to be significantly above ₹2 lakh |
| iPhone 18e | Expected in 2027 |
| iPhone Air 2 | Expected in 2027 |
These are expected prices and not official Apple prices. Apple could change the pricing depending on storage capacity, taxes, manufacturing costs and market conditions.
iPhone 18 Pro Price
The iPhone 18 Pro is expected to be one of Apple’s most important premium smartphones of 2026.
The starting price in India is reportedly expected to be around **₹1.40