“Management of an event is not as easy as it seems, it involves a lot of processes to make an event successful. The amount of marketing, planning, production & management involved in the setting up of an event directly determines the level or grandness of an event!”
Well, before starting the review of this new age business & strategy title, “Event Management – Marketing, Planning, Production & Management” by Authors Lav Yadav and Kush Yadav, let us understand the overall meaning of this term – ‘Event Management’ first, as many of us might not be familiar with this concept. Well, Event Management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. Whereas, Event Managers are the people who plans and executes the event, taking responsibility for the creative, technical, and logistical elements.
Authors’ Background: The authors of this book, Lav Yadav as well as Kush Yadav are event planners themselves and they also teaches the subject of ‘Event Management.’ This book, Event Management – Marketing, Planning, Production & Management is published by Evincepub Publishing and got released worldwide on 12th of July 2022. The book is now available on Amazon in hardbound format.
Book’s Introduction: The book, “Event Management – Marketing, Planning, Production & Management” by Authors Lav Yadav and Kush Yadavis a brilliant title on trending subject of ‘Event Management,’ coming under the category of “Business & Strategy Guide!” The book is one of its own kind which contains the short and summarized and keywords content, what makes this book is so special is that it contains 5 books material in single book, this book will help you to develop understanding of the structure of event management as well as marketing!
The aim of the authors of this book is to simply the core subjects of event. In addition, the authors aims to help the people grow in their business journey through their book. In this book, the authors has summarized their own learnings in order to provide their readers with the DO’s and the DO NOT’s of the event management field. The book also talks about the various factors that can help the event planners in carrying out their events in an eco-friendly manner. This book shares some great insights and covers some of the basic and yet vital aspects of the event management field. Well, the Authors has summarised their own observations, experiences & knowledge in this book, which they tends to provide to the readers through the various chapters present in this book.
Readers’ Connect: The uniqueness of this book, Event Management – Marketing, Planning, Production & Management is that the Authors has laid down some very practical and easy to follow guides for those readers & professionals, who are looking forward to excel in the field of event management. Well, the book is written in such a great manner that it can be helpful for a beginner as well as an experienced event planner.
Through this book, the Authors had ensured that the chances of excelling in the field of event management is very high if the event planners keeps certain basic things in their minds, while organizing the events. Now, this is something very motivational for the readers, as event management is a trending field and many people who would be reading this book would feel encouraged to step into the field of event management. The Do’s and the Do Not’s stated in this book, which the event planners had to keep in their minds had simply made their job easier!
Book’s Verdict: Well, a book like Event Management – Marketing, Planning, Production & Management can be described as a “True Guide & a Saviour” for the event planners. Through this book, the event planners are bound to learn the various techniques and methods of organizing the events successfully. Well, this is the beauty of this book that it is helping people in making their career.
In addition, the book also helps the event planners to achieve a mindset to create solutions for themselves, which makes this book a MUST READ one! Moreover, the Authors tends to answer all those basic questions, which occurs in the professional journey of the event planners. Therefore, the Authors Lav YadavandKush Yadavmust be given a chance by the readers for the sincere and brilliant work that they have done through their book.
Book: Event Management – Marketing, Planning, Production & Management
Author: Lav Yadav & Kush Yadav
Publisher: Evincepub Publishing (2022)
Total Pages: 174
Reviewed By: Neel Preet