Self Publishing a Book in India FAQs 2023 – Publisher Guide

Self Publishing a Book in India FAQs 2023 – Publisher Guide


Self publishing a book in India has become the new trend of the day, offering authors the chance to gain recognition for their creativity and independence. With the rise of digital platforms and the empowerment of authors, Self publishing a book in India has become a popular avenue for writers to bring their books to the world. In this blog post, we will address the frequently asked questions (FAQs) related to Self publishing a book in India in 2023. Whether you’re an aspiring author seeking to share your story or a seasoned writer exploring new avenues, this comprehensive guide will provide you with valuable insights and answers to navigate the Self publishing landscape in India. So, let’s dive in and explore the answers to these essential questions!

What is Self Publishing?

Self-publishing in India refers to the independent publishing process where authors have complete control and ownership of their books, without involving traditional publishing houses or literary agents. It allows authors to oversee all aspects of their book, from writing and editing to designing and marketing, to reach readers directly.

How to Self Publish a Book?

Self publishing allows you to take control of the entire publishing process, from content creation to distribution, giving you the freedom to shape your book exactly the way you envision it. By bypassing traditional publishing gatekeepers, you can unleash your creativity and reach readers directly with your unique voice and story. You may also explore various book publishers in India. To self-publish a book, you need to follow these steps:

  1. Write and edit your manuscript.
  2. Create a professional book cover.
  3. Format your book for e-book and print formats.
  4. Choose a Self publishing platform.
  5. Upload your manuscript and cover.
  6. Set your book’s price and distribution preferences.
  7. Publish and promote your book.


What are the best Self publishing companies in India?

Several Self publishing companies in India offer various services and platforms, providing authors with a range of options to choose from based on their specific needs and preferences. From comprehensive publishing packages to a la carte services, these companies empower authors to navigate the Self publishing journey with professional support and guidance. Some of the popular ones include:

  1. Amazon Kindle Direct Publishing (KDP)
  2. Evincepub Publishing
  3. Astitva Prakashan
  4. Notion Press
  6. White Falcon Publishers

Should I Self Publish My Book?

Deciding whether to self-publish your book or pursue traditional publishing is a personal choice that depends on various factors. Self-publishing offers complete creative control over your book, allowing you to make decisions regarding content, cover design, formatting, and marketing strategies. It also provides the flexibility to set your own timelines and release your book on your schedule. However, traditional publishing involves a lengthier process of finding a literary agent, submitting manuscripts, and waiting for acceptance. It may offer wider distribution and access to publishing industry professionals, but it often requires giving up some creative control. Consider your goals, timeline, budget, marketing abilities, and preferences for creative control before making a decision on whether to self-publish or pursue traditional publishing for your book.

How to Get ISBN Number in India?

To obtain an ISBN number in India, you need to visit the official website of the Raja Rammohun Roy National Agency for ISBN (RRRNA). Register as an author, provide the necessary information, and apply for an ISBN by filling out the details about your book. Pay the required fee and wait for the RRRNA to review your application. Once approved, you will be assigned an ISBN number which should be included on the copyright page of your book. It’s important to note that the specific steps and fees may vary, so it’s advisable to check the RRRNA website for the most up-to-date information on the process of obtaining an ISBN in India.

How much does an author earn in Self Publishing?

The author’s royalty in Self publishing varies depending on the platform and distribution channels, allowing authors to retain a higher percentage of their earnings compared to traditional publishing models. With e-books offering higher royalties in the range of 35% to 70% and print books providing a percentage between 10% and 30%, Self publishing offers authors the potential for greater financial returns on their creative works.

Who Owns Copyright in Self Publishing?

When you self publish a book, you retain the copyright to your book, which means you have exclusive rights to reproduce, distribute, and display your work. However, it’s crucial to understand copyright laws and take steps to protect your intellectual property. Registering your book with the Indian Copyright Office provides an added layer of legal protection and serves as concrete evidence of your ownership in case of any infringement or disputes. All book publishers in India provides the service of Govt copyright registration. It is advisable to consult with a legal professional to ensure you fully understand the copyright laws and requirements in India.

How to track your book sales?

Most Self publishing companies in India provide authors with sales tracking tools and dashboards, empowering them to monitor the performance of their books. These tools enable you to track sales, monitor royalties earned, and gain insights into your marketing strategies. Additionally, there are external services like Book Report and BookCore that aggregate sales data from multiple platforms, giving you a comprehensive overview of your book’s sales across various channels. By utilizing these tracking tools and services, you can make informed decisions to optimize your marketing efforts and maximize the reach and profitability of your self published book.

How can I promote my self published book in India?

Promoting your self published book is crucial for its success. While Self publishing in India provides authors with the freedom to bring their books to market, it also means shouldering the responsibility of marketing and promotion. To effectively promote your self published book, consider the following strategies:

  1. Utilize social media platforms to build an author platform and engage with readers.
  2. Leverage online book promotion websites and book review platforms.
  3. Collaborate with bloggers, influencers, or book clubs for reviews or features.
  4. Plan book launch events, signings, or virtual author interviews.
  5. Explore paid advertising options, such as Amazon Advertising or Facebook Ads.

Who will set the MRP of the book?

As a self published author, one of the advantages is the freedom to set the Maximum Retail Price (MRP) of your book. When determining the price, it’s essential to consider several factors to strike a balance that is attractive to readers while also covering your production costs and ensuring a reasonable profit margin. Here are some key considerations:

  • Market Competition: Research the pricing of similar books in your genre or niche. Aim for a price that aligns with the market standards to remain competitive.
  • Production Costs: Calculate the expenses incurred during the Self publishing process, including editing, cover design, formatting, and marketing. Factor in these costs to determine the minimum price that allows you to recover your investment.
  • Reader Expectations: Understand your target audience and their willingness to pay for books in your genre. Consider their expectations regarding pricing and adjust accordingly.
  • Value Proposition: Assess the unique aspects of your book, such as its quality, length, and content. If your book offers exceptional value or stands out in some way, you may consider pricing it slightly higher.
  • Sales Goals: Set realistic sales goals and determine how pricing affects your profitability. Higher prices may yield more revenue per sale, but it could also impact the volume of sales.

Remember that pricing is not set in stone. Monitor the performance of your book, gather feedback from readers, and be open to adjusting the price if necessary. Finding the right balance between attracting readers and ensuring your financial goals are met is crucial for the success of your self-published book.

Does Self publishing companies promote books?

Self publishing companies typically provide authors with valuable tools and resources to promote their books independently. While some companies may offer optional marketing packages or additional promotional services for a fee, it’s important to note that the primary responsibility for book promotion lies with the author. By leveraging the resources provided by the Self publishing company in India and implementing effective marketing strategies, authors can effectively promote their books and increase their chances of reaching a wider audience.

How much does it cost to self publish a book in India?

The cost of Self publishing in India can vary significantly depending on several factors, including the level of professional services you choose to invest in. While it’s important to budget for essential services such as editing, cover design, formatting, and marketing efforts, Self publishing can be done on a limited budget as well. The costs can range from a few thousand rupees for a more DIY approach, utilizing free or low-cost resources, to higher amounts if you opt for professional services across all aspects of the publishing process. It’s crucial to assess your budget, prioritize the areas where you need professional assistance, and explore cost-effective options to ensure a balance between quality and affordability. With careful planning and strategic allocation of resources, Self publishing can be a viable option for authors with varying budgets.

How many days does it take to self publish a book?

The time it takes to self publishing a book can vary based on several individual factors. Factors such as manuscript readiness, cover design, formatting complexity, and the processing time of the chosen publishing platform all play a role. While some authors may be able to complete the process in a few days, others may require several weeks to ensure the book meets their desired quality standards.

It is crucial to allocate ample time for important steps in the Self publishing process. This includes thorough editing, proofreading, and ensuring that the book is well-polished before it reaches readers. Rushing through these steps may compromise the overall quality of your book.

Additionally, the publishing platform’s processing time can impact the overall timeline. Some platforms have quicker processing times, while others may have longer wait periods before your book becomes available for purchase. It is advisable to plan ahead and set realistic expectations for the time it takes to self-publish. Give yourself enough time to go through each stage of the process diligently. By doing so, you can ensure that your self published book is of the highest quality and ready to captivate your readers.

What are the free Self publishing platforms available in India?

There are several free Self publishing platforms in India that provide authors with the opportunity to publish their books without any upfront costs. These platforms empower authors to share their stories and reach readers without financial barriers, making Self publishing a viable option for those on a limited budget. Some popular platforms include:

  1. Amazon Kindle Direct Publishing (KDP): Allows authors to publish e-books for free and offers a wide reach to Kindle readers.
  2. Draft2Digital: Enables authors to publish e-books across multiple platforms, including Apple Books, Kobo, and more, without any fees.
  3. Smashwords: Offers free e-book publishing and distribution to various online retailers.

Will my self published book be available in offline stores?

Yes, it is possible for your self-published book to be available in offline stores. While Self publishing primarily focuses on digital distribution, there are avenues to make your book accessible in physical stores as well. However, achieving this typically requires additional efforts on your part, such as directly approaching local bookstores or collaborating with distribution partners who can help place your book on store shelves. Furthermore, some Self publishing platforms offer expanded distribution options that facilitate the availability of your book in brick-and-mortar stores, granting you the opportunity to reach a wider audience through both online and offline channels. Self publishing a book can open doors of offline distribution in some way.

What are the advantages and disadvantages of Self publishing?

Advantages of Self publishing a book also include the ability to retain creative freedom, faster time to market, and the opportunity to establish a direct connection with readers. Disadvantages may involve the responsibility of managing all aspects of publishing, such as editing, cover design, and marketing, which can be time-consuming and require additional skills.

Are there any specific formatting requirements or guidelines to follow when Self publishing a book in India?

Self publishing a book does not require any specific formatting guidelines. Adhering to industry-standard formatting practices ensures that your book appears professional and consistent with other published works. This includes using appropriate font styles and sizes, proper margins, consistent paragraph spacing, and ensuring accurate page numbering. Following these practices enhances readability and helps your book meet the expectations of readers and publishing professionals.

Can self published authors participate in literary events or book fairs in India?

Participating in literary events and book fairs is a fantastic way for self-published authors to gain exposure and connect with their target audience. Many book fairs and literary festivals in India have specific sections or platforms dedicated to independent authors. These events provide opportunities to showcase your work, interact with readers, network with industry professionals, and even participate in panel discussions or author presentations. It’s a chance to build your author brand, generate buzz for your book, and make valuable connections within the publishing community.

Also Read: India’s Top Book Bloggers: Updated List 2023

How can self published authors build a strong author platform?

Building a strong author platform is crucial for self published authors to establish their online presence and connect with readers. Here are some strategies to consider:

  • Create a professional website: Develop a dedicated website that showcases your books, author bio, blog posts, and contact information. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.
  • Engage in social media marketing: Utilize social media platforms like Facebook, Twitter, Instagram, and LinkedIn to connect with your target audience. Share updates about your books, engage in conversations, and participate in relevant book-related communities or groups.
  • Blogging: Maintain a blog where you can share your writing journey, behind-the-scenes insights, writing tips, and other engaging content related to your genre or niche. Regularly update your blog with valuable and shareable content.
  • Guest posting: Reach out to other blogs or websites within your niche and offer to write guest posts. This allows you to tap into new audiences and showcase your expertise while driving traffic back to your website or book.
  • Interact with readers through newsletters or online communities: Build an email list and send regular newsletters to your subscribers, sharing updates, exclusive content, and promotional offers. Additionally, participate in online book clubs, reader forums, or author-reader communities to engage with your audience directly.

Consistency and authenticity are key. Building an author platform takes time and effort, so focus on creating valuable content, fostering genuine connections with readers, and consistently engaging with your online audience. You may also take help from the best book marketing companies in India. We have described the complete information in another blog.

What are the best marketing strategies for self published authors?

Effective marketing strategies for self-published books in the Indian market include leveraging social media platforms, engaging with book bloggers and influencers, utilizing local book clubs and reader communities, and optimizing book metadata for discoverability.

Also Read: 5 Unique Ways How to Promote Your Book to Increase Sales

What are the book distribution options for self published authors?

Overcoming distribution challenges is crucial for self-published authors in India. Here are some strategies to consider:

  • Leverage online platforms: Utilize popular online platforms like Amazon Kindle Direct Publishing (KDP) and Smashwords to distribute your e-books globally. These platforms offer wide reach and access to a large reader base. Additionally, consider distributing through other online retailers and aggregators to expand your reach.
  • Partner with local bookstores: Approach local independent bookstores and explore opportunities for collaboration. Some bookstores may be open to stocking and promoting self-published books, especially if they have a focus on supporting local authors. Build relationships and establish consignment or direct sales arrangements with these stores.
  • Explore print-on-demand (POD) options: POD services like Amazon’s CreateSpace (now Kindle Direct Publishing) and IngramSpark allow you to print and distribute paperback copies of your book on demand. This eliminates the need for large upfront print runs and provides a cost-effective way to make your book available in physical formats.
  • Consider self-fulfillment: If you have the resources and capability, you can choose to handle the distribution yourself. This involves managing inventory, processing orders, and shipping books directly to readers. This approach provides maximum control over distribution but requires careful logistics management.
  • Participate in local book fairs and events: Book fairs and literary festivals provide opportunities to showcase and sell your books directly to readers. Research and participate in relevant events to connect with your target audience and establish personal connections.

Actively promote your book through online marketing, social media, and local networks. Engage with book bloggers, seek reviews, and leverage word-of-mouth recommendations. By adopting a multi-channel approach and exploring various distribution options, self-published authors can overcome the challenges and reach a wider audience with their books.

How to use social media marketing for book promotions?

Self published authors can leverage social media and online platforms by creating author profiles, engaging with readers, sharing book updates and excerpts, running targeted advertising campaigns, and collaborating with influencers or book communities. Self published authors can also explore collaboration opportunities with book clubs, organize virtual author events or book launches, and offer promotional discounts or giveaways to generate interest and boost sales. Engaging with readers through interactive Q&A sessions, hosting virtual author interviews, or providing exclusive content can further strengthen the author-reader connection and drive book sales.


Are there any local resources or organizations in India that provide support and guidance for self published authors?

Yes, there are local resources and organizations in India that support self-published authors. Some examples include the Indian Self publishing Alliance (ISPA), independent author communities, and writing forums that offer guidance, networking opportunities, and resources. Self-published authors in India can benefit from the support of local resources and organizations. The Indian Self publishing Alliance (ISPA) is a notable organization that provides guidance, educational resources, and networking opportunities specifically tailored to self-published authors. Additionally, independent author communities and writing forums, both online and offline, offer platforms for interaction, collaboration, and sharing of experiences and knowledge among self-published authors in India. These resources can be valuable for learning about industry trends, navigating challenges, and connecting with a supportive community of fellow authors.

What are the different eBook formats accepted by Self publishing platforms in India?

The most commonly accepted eBook formats by Self book publishing platforms in India include EPUB, MOBI, and PDF. These formats ensure compatibility across various e-reader devices and platforms. EPUB, MOBI, and PDF are indeed the most commonly accepted eBook formats by Self publishing platforms in India. Let’s take a closer look at each format:

  • EPUB (Electronic Publication): EPUB is a widely accepted and highly recommended format for eBooks. It is compatible with most e-readers, tablets, and smartphones. EPUB allows for flexible text reflow, adjustable font sizes, and embedded metadata, providing a user-friendly reading experience.
  • MOBI (Mobipocket): MOBI is the format primarily used by Amazon Kindle devices and apps. While MOBI files can be read on Kindle devices, they may have limited compatibility with other e-reader platforms. However, many Self publishing platforms, including Amazon’s Kindle Direct Publishing (KDP), can automatically convert EPUB files to MOBI format during the publishing process.
  • PDF (Portable Document Format): PDF is a widely recognized file format that preserves the layout and formatting of a document. While PDF is commonly used for documents and print materials, it is less popular for eBooks due to its fixed layout nature. However, some platforms accept PDF files, especially for books with complex formatting, such as textbooks or illustrated works.

By ensuring your eBook is available in EPUB, MOBI, or PDF formats, you can reach a wider audience across various e-reader devices and platforms, maximizing the accessibility of your self published book.


In conclusion, Self publishing a book in India provides a remarkable opportunity for authors to bring their literary dreams to life. By understanding the intricacies of the process and exploring the answers to these FAQs, you can confidently embark on your Self publishing journey. Remember to invest time in creating a high-quality book, embrace effective marketing strategies, and leverage the available resources to maximize the reach and impact of your self published book. If you are wondering how to publish a book, you may contact the best self publishing companies in India Here. Good luck on your publishing adventure!

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Self Publishing in India